- $1M+
- lifetime revenue
- 4
- retail locations
- ~50%
- gross margin
- $0
- external funding
Across seven years of operation
Ulaanbaatar
At peak operation
Built from operating cash flow
Trend Mart grew from a small toy business into three brands spanning toys, literacy, and home products. The operation grew without outside funding, sourcing products from manufacturers in China and selling online and through physical locations in Ulaanbaatar. Each expansion had to be paid for by the business itself.
Sourcing, inventory, sales, and staffing
Operations covered sourcing, supplier negotiations, product selection, logistics, and sales. The catalog grew to more than 60 SKUs, supported by an online audience of over 100,000 followers and a physical retail presence.
As the business expanded, so did the operating work: inventory, customer service, hiring, and coordination across locations. The team reached 15 staff at peak, with more than 50 people hired over the life of the company.
Three retail brands and the 2024 closure
The group’s three brands served distinct customer needs through a shared retail operation. The same operation handled product sourcing, shipping, inventory, and sales across the three brands.
The business closed in 2024 when its founder began studying at Columbia.
Explore the Trend Mart Group geometry in 3D ↗
Illustrative wooden construction toy, referencing the group’s toy retail origins.
Context & sources
Original project photographs, descriptions, and records are collected in this archive.
3D study: Illustrative wooden construction toy, referencing the group’s toy retail origins.